Roja entered the film industry with Telugu films. Her first movie was Prema Thapassu with Rajendra Prasad where the complete movie was shot in Tirupati.
She was introduced to the Tamil film industry by director R. K. Selvamani with Chembaruthi, along with actor Prashanth. The movie was a hit and paved way for role in another success, Suriyan with Sarath Kumar. Both the films established her in Tamil cinema. She became known for songs such as "Meloor Maman" in the film Makkal Aatchi with Mammootty and "Mastana Mastana" in Raasaiyya with Prabhu Deva. Her performance in films with actors such as Rajinikanth in Veera, Arjun Sarja in Ayudha Poojai and Prabhu in Thirupathi Ezhumalai Venkatesa were praised. Roja's major career breakthrough was in the film Unnidathil Ennai Koduthen, directed by Vikraman. In Telugu, she appeared in successful movies like Mutha Mestri, Mugguru Monagallu, Bhairava Dweepam, Bobbili Simham, Annamayya, Anna, Peddannayya, Kshemamga Velli Labhamga Randi, Subhalagnam, Sri Krishnarjuna Vijayam and Kalavida. Her 100th movie was Pottu Amman. Roja later appeared in supporting roles in films like Arasu (2003), Parijatham (2006), Shambo Shiva Shambo (201, Golimar (201, Mogudu (2011), Kodipunju (2011), Veera (2011), Kaavalan (2011) and Saguni (2012).
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